Wednesday, June 1, 2011

If you're reading this, I'm dead. I died as a result of logging on to American Apparel's site.  It wasn't all that bad in the beginning. I experienced mild hemorrhaging of the brain and bowels when I saw the clothes on their amazing sight and I think the final nail on my coffin was looking at their ad campaigns.  The bullets of brillian photography, quirky posing and cool cheap clothes puked all over me and now I am in the advertising afterlife. So inspired. It's 1.34 am.


Lover of astounding things said...


urbanmosadi said...

i love the clothes, always have, but hate their advertising. the one campaign they were running that i thought was decent was raisng awareness of cheap mexican labour, gay rights and the importance of shopping local. otherwise, It's too much. Too much sex. Not enough clothes.

Milisuthando Bongela said...

I was having a conversation with a friend about it yesterday and she was also saying she thinks it's too much sex. I get that, I just don't really care. I like the way that you wouldn't expect this much sex sell from such basic cute clothes but I feel like the models own the moments, they don't seem like victims of some sordid man's agenda. They are not like Terry Richardson's subjects - these ones want to be in these shots. It's powerful!

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