Tuesday, February 19, 2013

Have you guys seen this campaign by Diesel + Edun?  They have a new initiative/collaboration called DIESEL + EDUN that is founded on principles of these two super brands raising awareness about the creative opportunities in Africa.  Both Diesel and Edun have some fingers in some developmental pies in the African countries of Mali and Uganda, the citizens of which were involved in producing this raw denim range apparently inspired by a four pocket jean that as famous in the streets of South Africa in the 70s. The beautiful young people featured in this campaign are artists, designers, musicians and photographers from different African countries who are all part of a collective called Studio Africa.  
They include South Africans Uviwe Mangweni, the boys from ISEEADIFFERENTYOU and musician Yannick Ilunga aka Petit Noir. Learn (a little) more about Studio Africa here
I just hope people are getting paid and that this isn't a case of Africanwashing (this season's greenwashing).  I hope this means serious longterm business opportunities for all involved. 


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